Nevertheless, if you’re considering a rebrand and want to invest in a modern, professional font that commands attention, this cool and somewhat futuristic font is definitely one to consider. With individual styles starting at $89 and the price for the whole font family being $499 it’s certainly not the most affordable option for small businesses and startups. The geometric forms and wide lettering offer this typeface a great degree of versatility.Īvenir Next was designed by graphic design legends, Adrian Frutiger and Akira Kobayashi and published by Linotype. This font is rather similar to Proxima Nova, but the letterforms have more rounded curves. If you need a sleek-looking tech logo that still has a “friendly feel” this typeface might just be the perfect choice!
Mark Simmons, the creator of this font wonders if its recent popularity is due to “open, circular forms, which perhaps give it a “friendly” appearance, especially in the lowercase”. This trendy font is super popular in website design and is used by big players like BuzzFeed, NBC News and Wired. Additionally, you can get also get an array of styles and fonts that you can use for creating a consistent and professional brand identity on different channels like your website, social media and email But if you just want a simple wordmark, the price of this font is still smaller than the average cost of logo design.
Sure, it might seem like a steep bargain for fonts. Individual styles cost from $35, and you can get the entire font family for $299. It’s a very professional looking font which would be suitable for a number of industries, including very serious ones like hospital and financial logos. This modern take on the Helvetica font family includes 48 font styles, including italic, bold, hairline and regular. Instead, consider some of the following cool and modern typefaces.
However, these classic fonts aren’t a great choice for small business branding, since they won’t give your brand a very unique or memorable look. Some of the most famous fonts from this family include Helvetica, Arial and Futura. Sans serif fonts (for those who need a reminder) are characterized by clean letters that don’t have strokes at the end or “feet” at the bottom of each letter. Let’s start with the font family that is probably the most widely used in logo design and branding.
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